BUS 188 Essay Example | Topics and Well Written Essays - 2500 words

BUS 188 - Essay Example The process further stimulates plans to ensure prompt delivery of technologically improved products in order to deliver satisfaction to the consumers. At this point, Microsoft Inc. thrives as the industry’s most successful business entity in production of software applications that coincide with the prevailing market needs and lead to satisfaction by serving to the desired effect. Microsoft Dynamics and the â€Å"go-to-market† resolution is a precise approach to ensuring customer cohesion as the company focuses upon customer market segmentation in order to be certain of the production needs. Further, the company establishes on its various product category to ascertain on the mode of developing new products. However, laxity does not prevail thereafter as the company’s management intrigues into ascertaining different prices for its different product specifications and in accordance to the market variables. The company unleashed Microsoft, Fortune 500 as a new resol ution to ensuring that the company’s production line would produce a wider range of products including personal computers and mobile phones (Gross, Akaiwa, and Nordquist 45). Mainly, the company relates its performances into ensuring positive outcomes in its marketing and sales forecasts, and ascertaining that all services reflect to the needs of the consumer. Since Microsoft’s software products are the most reliable for use in personal computers, the company rests advantaged to competing at a broad perspective following the current venture in production of mobile phones and computer chips, for example, the windows phone. The strengths prevail that the company upholds importance of its products and focuses on developing its hardware devices in order to suppress the threat of counterfeiting and competition. The continuous update of the software programs inclines the company to luring the clientele group to the understanding that it is the most competent organization and aims at delivering value and satisfaction (Ward 48). Research and development play an important role in ensuring that the company engages on a continuous product development process which of lately led to the implementation of competitive windows products, for example, the continuous updates on windows software, the development of windows phone, and Xbox software among other products. The pricing approach for Microsoft products Microsoft Company’s marketing team ensures that the prices set for its products coincide with the technology used in the products. Therefore, its wide range of software products reflect on the use of different technological approaches thus; the prices established therein denote on the prevailing variations (Weiss 55). For instance, the Microsoft Windows 8 Pro sells in the global market at a price of $199.99 dollars whereas the previous innovation, the Microsoft Windows 7 Professional sells at $74.99. Further, research implements that Microsoft Office 2010 Professional sells at $254.99 in the global market (Gross, Akaiwa, a

Russias Foreign Policy with Japan Essay Example | Topics and Well Written Essays - 2500 words

Russias Foreign Policy with Japan - Essay Example Tanaka (1993) offers the argument that Russia is an interesting example to be used in analyzing Japan's development of identity and concept of "self" because Russia does not fall into the category of Japan's "Orient" self, neither does it fall into the category of Japan's "West", both of which are generally the dominant "others" in relation to which Japan's foreign policy and national identity have been conditioned. As a result, Japan's relations with Russia conform to a unique pattern which has impacted upon both Japanese and Russian national character. As Hasegawa (2000) has pointed out, Russia has always been relatively unpopular in Japan, especially as compared to other countries such as China and the United States. Bukh (2007) has assessed the contributions made by Japan's popular novelists, such as Shiba Ryotaro who have dealt exhaustively with the subject of Japan's history and have been largely responsible for the development of the Japan-Russia discourse. Japan's national id entity has been defined as a positive entity mostly in relation to a negative "other", in this instance Russia. During the period after the IInd World War, Russia's increasing industrial strength moved it into a position of strength during the Cold War when the country rapidly evolved to a position of power. n view of the significant problems of poverty and devastation that Japan experienced after the IInd World War and the Pacific War, and Russia's comparatively more prosperous position, the effort to improve Japan's position of necessity resulted in Russia being placed in the position of the negative other. Once the Cold War was over and Japan's economic position began to improve in relation to Russia, the latter still served to define Japan's identity in relation to a negative "other" because during this period, Russia may have served as a negative "other" symbolizing the evils of communism which had been unsuccessful. Russia has become even more relevant in establishing Japan's national identity after the latter's economic recovery began to sustain itself. Since Japan was also on the periphery of international affairs, its adherence to western capitalistic philosophy and it's aligning itself with the United States provided it an opportunity to regain some status within the international community as a country aligned with Western international interests. From Russia's perspective, its policy towards Japan was initially driven by territorial interests when it annexed the northern territories. According to Pikes (1996/7), the foreign policy of any great power is linked to its economy. The root of Russian foreign policy originates in the Bolshevik revolution, wherein Russia was to be merely a springboard from which the Communist revolution and philosophy were to spread to all parts of the world, including the Communist countries. The expansionist policy associated with this belief was the partial cause of Russia's appropriation of the northern territories. Mo reover, Japan's rejection of Communist philosophies and adoption of the western philosophy has placed the two nations at opposite ends of the spectrum, despite both of them being peripheral nations as further detailed in this report.